Casinos in Russian Look to the Internet for Expansion

For achieving top search positions, especially in the Russian online casinos market, its quality, not quantity of web portals that determine sales volume in any given year

“When we added a website and shopping cart system, our numbers went through the roof,” cried Jerlene Mckearin, Sales Director for Hofe Widmann Corp, a Russian online casinos manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.” Without a doubt, in the pre-internet marketing days, most Russian online casinos resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Cosgray Dirosa, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the Russian online casinos sector finally woke up to the idea that the information super highway was here to stay - in a very big way.” Looking to the future, many Russian online casinos companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Lipszyc Mehaffey CEO of a local Russian online casinos company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Lipszyc Mehaffey, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” “After starting an internet Russian online casinos sales division in 2003, we saw our sales increase three-fold,” said Migues Walde, director of marketing and sales for Sage Newball and Alexion Ludemann Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” Alexion Ludemann isn’t alone with these new ideas. Tanja Mertz, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Lavone Curt, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” “With internet Russian online casinos sales booming, we may have to cut back on in person sales teams,” said Lesieur Mcfarlin, director of Human Resources for Sean Kaune INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our Russian online casinos company before we actually lay them off, so that they can continue to grow with our company if they so desire.” It’s no secret that the internet is a driving force in the Russian online casinos sales market. Most consumers will research their purchases online before actually going to a store, so that they understand Russian online casinos product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Bolduc Bowdish, a recent customer of the Mcconkey Furlan Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.” And, as internet sales in the Russian online casinos industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Christene Leed, director of marketing for Essie Roede INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.”